common picture standards
Images must accurately indicate the product despite some sellers do not follow this rule.
The product and all its features must be clearly visible.
The main image should have a pure white background (pure white blends in with Amazon search and product detail pages - RGB color values 255, 255, 255).
The main image must be a professional photo of the actual product (not a graphic, illustration, mock-up, or placeholder) and may not show accessories that are not for sale, supports that may confuse buyers, text that is not part of the product, or Logo/watermark/embedded image.
The image must match the product title.
The longest side of the image should be no less than 1,600 pixels. Meeting this minimum size requirement enables zoom functionality on the site. Offering zoom functionality has been proven to increase sales.
The longest side of the image must not exceed 10,000 pixels.
Amazon accepts JPEG (.jpg), TIFF (.tif), or GIF (.gif) file formats, but JPEG is preferred.
Our server does not support animations in .gif format.
Images may not contain nudity or be sexually suggestive.
The main shoe image should be of a single shoe, facing toward the left at a 45-degree angle.
The main images for women's and men's wear should be of models.
All images of children's and baby clothing should be photographed by closing their face.
Image optimization is one of the important factors in improving conversion rate. Consumers may not read every sentence of your listing, but they would definitely look at every picture you upload.
Amazon can currently upload a total of 9 product pictures and several videos, but only 7 pictures or 6 pictures + 1 video are displayed directly to the left (or below) of the main image. If 9 pictures are uploaded, the other 2 pictures need to be clicked to enlarge them, and only 7 pictures are displayed on the mobile app.
Therefore, in addition to meeting the above basic standards, listing pictures also need to focus on optimizing the first 6 or 7 pictures.
Sometimes sellers can upload also 360degree photo as well. Then there is 5 listing image, 1 video and 1 360degree photo.
1. Product main picture
The quality of the main image will directly affect the click-through rate. This improvement has also big impact on conversion rate.
Best practices for product main images:
Larger than 1,600 pixels on the longest side (can scale well, complies with Amazon policy);
It is best for the product to occupy about 85% of the image (most eye-catching);
There is sufficient light, and the background must be pure white (non-pure white backgrounds will be suppressed by Amazon);
The main image is strictly prohibited from containing text, LOGO, watermarks, trademarks, etc. (the logo of the product itself is ok);
Include the product and its related accessories (included in the order).
2. Second picture
Detailed drawings are mainly used to highlight product features.
It is recommended to upload an Amazon product auxiliary image like this:
Product important details;
§product uniqueness
Core disassembly functions
Different status diagrams of the product (such as folding, unfolding, opening, closing, etc.).
Sample
3. 3rd image
sample
4. Dimensional illustration-4th image
Showing the size and weight of the product directly on the picture and giving a reference will allow consumers to get the size of the product more easily. It effectively avoids the consumers' dissatisfaction after receiving the product.
sample graph
5. Instructions image
If your product requires assembly or has different ways to use it, it’s a good idea to save your customers time by showing them how easy it is to use before they buy.
A well-designed product instruction diagram can not only increase the conversion rate, but also help consumers to use your product correctly, it would be reducing the negative reviews and return rates of the product.
sample
6. Lifestyle photo
Show the product in use. Let the buyers feel your product in their imagination. This is one of the important fact to effect buyer's decision. Most of the time buyers purchase feelings.
sample
7. Product packaging pictures/unpacking accessories pictures (what is include)
Well-designed packaging and accessories can be helpful for sellers, the packaging is also a part of the brand, which will be a bonus.
On the other hand, showing the product packaging and all accessories can also effectively avoid complaints about your listing if the actual product does not match the picture after being sold.
sample
Of course, it would be fine to use video on 7th image, this would lead to a higher conversion rate.
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