There are several way to prepare keyword list. Such as we can get keywords from "Keyword Mining, Reverse ASIN and Reverse Multiple ASINs".
Let's begin to extract keywords from those tools above and add to "Keyword List". Then we ultimately laverage those keywords to our listing.
1. Select keywords by using "Keyword Mining"
Write any keyword phrase and click search. For instance, I am exploring "Wall shelf".keyword.
Here we see filtration function of tool. You can sort Keywords as you wish for different metrics such as Monthly serach volume, Monthly purchase, Exclude or Include any Keyword etc...
After doing research about "wall shelf"，we got 6244 keywords.
You see:
Relavency score- As high as relavancy is, it means the Keyword is more related to what we searched.
ABA Monthly ranking- Amazon Brand Analytics Keyword monthly frequency ranking Monthly and average daily search volume.
Monthly purchase and its conversion rate- We indicate how many orders each Keyword generates and each Keywords conversion rate.
PPC Bid- We estimate based of tremendous dataset what average PPC Bids are there.
Keyword action
Select any keywords you think are relevant to your product and click "Keyword List".
Then you can add these keywords into "keyword list". Just create a new folder and add these into, or you can add these Keywords previously created Keyword list.
2. Create Keyword list by using "Reverse ASIN"
Find your most relevant compatitor and put its ASIN on search bar. Then click "search".
You see: We got 1641 keywords. You can sort these keywords for different metrics such as Monthly search, Monthly purchase, Click concentration etc....
If you find any relevant keywords, so just select them and come to Keyword list then just click it.
Then you see we just created Keyword list above, you can add these Keywords there or create a new Keyword list as well.
3. Create Keyword list by using "Reverse Multiple ASINs"
This feature allows sellers to input up to 20 ASINs at once to get all unique keywords and their ranking related with those products. This is useful for understanding what keywords successful competitors are using.
We got 783 keywords. Now you can see these: Montly search, Monthly purchase and purchase rate, ABA Rank, etc...
Filtration: We can filter out any of them you think are not related with your products
Monthly search-Min:1000
Purchase rate-Min:8%
Conversion share-Min:10%
By doing so, we narrow down by 85 Keywords, If you want to decrease amount of Keywords you can use other filtration function to do it, (click share, ABA Rank, SPR etc..)
Please select related keywords you find and then add to keyword list.
Now let's go to check "Keyword list" we created just now. (New keyword list) Then click here.
We see the keywords we add into the list. So you could do many actions with these keywords. For example:
-Compare keywords
-Move to another keyword list
-Export keywords
-Copy keywords
-Sort for different metrics
You can customize the header menu as well. Just click the "Custom column". You can keep which you need and remove any you don’t need.
So guys, this is basic explanation of Keyword list tool. You can use it for your listing to analyse and save any keywords. Please let we know any questions you have on the comment section.
Happy selling.
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