How to Use Reverse Multiple ASINs to Build a Winning Keyword Strategy on Amazon (with 4 Powerful Use Cases)

The Reverse Multiple ASINs feature works similarly to Reverse ASIN, capturing all search terms that brought an ASIN into the top 3 pages of Amazon’s search results in the past 30 days. Unlike Reverse ASIN, this feature allows you to analyze multiple ASINs at once, merge the keywords, and remove duplicates automatically.

The system will also identify whether the ASIN you entered is the top-performing variation within its parent listing (i.e., the one with the most keywords). You can then choose to analyze all variations under the listing, only the top-performing variation or just the ASIN you entered.

👉 Click here to view the quick start guide and common use cases

Advanced Applications for Strategic Sellers

Use Case 1: Quickly Build a Competitor Keyword List

When to use:

You want a complete keyword list showing the main traffic sources of multiple top competitors — but manually reverse-searching and organizing each one is time-consuming and error-prone.

How it works:

1. Bulk Search: Input up to 20 ASINs in one go.

2. Auto-Merge Results: The system consolidates and deduplicates all traffic keywords from the ASINs.

3. Efficient Analysis: Sort and filter by key metrics like search volume, ABA rank, related ASINs, and SPR to identify high-value keywords and build your full competitor keyword list in minutes.

Use Case 2: Discover Keywords for Multi-Variation Products & Identify Best-Sellers

When to use:

When analyzing listings with multiple variations (e.g., different colors or sizes), it’s unclear which variation drives the most traffic. Using the wrong ASIN could result in few or no keyword results — wasting your time.

How it works:

1. Smart Detection: Input any variation ASIN — our system auto-detects all variations.

2. Flexible Keyword Sources:

• Top-Performing Variations: Recommended — get keywords from the variation with the most traffic.

• All Variations: For a complete picture of keyword coverage across the listing.

• Entered ASIN Only: Analyze the specific ASIN entered.

3. No More Guesswork: The system intelligently guides you to the richest source of traffic data, building a broader and more accurate keyword list.

Use Case 3: High-Competition vs. Untapped Keywords: Optimize Your Ad Strategy with Precision

When to use:

When using Reverse ASIN tool one at a time, it’s difficult to compare multiple competitors side by side. You may miss the bigger picture — unsure which keywords are being targeted by everyone, and which hidden gems are still under the radar.

How it works:

1. Identify High-Competition Keywords: Run bulk reverse ASIN on up to 20 top competitors. The system aggregates and de-duplicates all keywords. You can identify high-competition keywords that most competitors target.

2. Uncover Low-Competition or Niche Keywords: At the same time, you can spot unique keywords only covered by a few competitors. For example, if only 3 out of 10 sellers are targeting "waterproof hiking boots for women," that could be a niche opportunity or a gap worth testing in your ads.

How to Filter:

• Sort by Related ASIN count (Descending) to surface shared keywords.

• Sort by Related ASIN count (Ascending) to find differentiating or underused keywords.

   

Note: Whether it’s a shared or niche keyword, make sure it’s highly relevant to your product. Relevance always comes first.

• High ASIN overlap + high relevance = Core keywords to compete on

• Low ASIN overlap + high relevance = Opportunity keywords with less competition

   

Use Case 4: Discover Long-Tail & Trending Keywords to Capture Niche Demand

When to use:

Focusing only on direct competitors can cause you to miss niche or cross-category long-tail terms — especially those with moderate volume but high intent and low competition.

How it works:

1. Cross-Niche Keyword Mining: Query top ASINs across related categories (e.g., “Bluetooth headphones,” “sports headphones,” “noise-cancelling earbuds”) to uncover broad keyword coverage. You might find gems like “wireless earbuds for swimming” that align with your waterproof sports headphones.

2. Catch Trends Early: Use this tool regularly to spot seasonal or trending keywords like “Halloween dog costume” that spike months before the event.

4 Pro Tips to Maximize Effectiveness

1. Relevance First Principle: A massive keyword list is useless if it doesn’t match your product. Always check the "Top 10 Products" to evaluate relevance.

2. Use Data as Reference, Not Rules: Metrics like search volume, conversion rate, and SPR help — but final decisions should consider profit margins, competition, and your business goals.

3. Keep Your List Fresh: Trends shift. Make it a habit to update your keyword list with this tool regularly.

4. Use With Other SellerSprite Features:

• Discovery Phase: Use Reverse Multiple ASINs to bulk gather competitor keywords and Keyword Mining to add long-tail terms.

• Optimization Phase: Use Relevance Check to remove irrelevant keywords.

• Monitoring Phase: Use Keyword Tracker to monitor ranking changes and adjust bids accordingly.