Quick guide

Amazon Category Insights

Open the quick guide and FAQ when you need a faster start, then close it and work directly in the search area.

How to use this tool

1 Select marketplace, month, and category. Choose your Amazon region, pick a specific month, and define the category you want to research.
2 Adjust analysis settings. Configure options like New Product Definition, Listings Sample Size, and Number of Top Listings, then click "Search Now".
3 Sort and evaluate market data. Use metrics like new product ratio, monthly units sold, or concentration to find suitable niches.
4 Open detailed market reports. Click "Market Analysis Report" to explore demand trends, competition levels, and market fluctuations in depth.

Tip: New sellers should focus on niches with a higher new-product ratio and lower concentration, as these often indicate better entry opportunities.

For New Users

Tutorial Video

Frequently asked questions

It helps answer whether a category is worth entering by showing category-level demand, competition intensity, and trend patterns before you focus on individual ASINs.

Use Market Research first when you still need to judge the category itself, and switch to Product Research after you already know the market is attractive.

Yes. SellerSprite promotes a free 3-day trial of the monthly plan, so this page can be tested in a real workflow before you subscribe.

You can use it to compare demand and competition across marketplaces so you do not rely on a US-only decision for a product that may fit better in another country.

Drill down into specific competitors, reverse their keywords, and track a few representative ASINs before committing to sourcing.

Here’s What You Need to Know

1. We recommend following this workflow for product research: filter markets -> compare market segments -> view the market analysis report -> review product details -> calculate profit.

2. No single metric can fully represent a market opportunity. Evaluate market demand, competitive landscape, new-product performance, and long-term trends together.

3. Market size, price, ratings, and new-product cycles vary greatly across categories. Prioritize horizontal comparisons among similar categories.

4. If products in the default category are not highly relevant to your target product, use Custom Categories to adjust the Listing sample so the market analysis results better reflect the actual competitive environment.

5. Market data may be affected by seasonality, promotions, category changes, etc. We recommend analyzing single-month static data together with the past 24 months of dynamic trends.

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Amazon Category Insights

How to use this tool

Frequently asked questions

Here’s What You Need to Know

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