Introduction

Selling on Amazon today is not just about finding a product and listing it. You need tools that help you research demand, understand competition, optimize listings, manage PPC and keep an eye on your profits. :contentReference[oaicite:0]{index=0}

Originally, most comparisons focused on Helium 10 and Sellics. Helium 10 was positioned as an all in one toolkit for sellers, while Sellics focused heavily on PPC automation and advertising analytics.

In the last few years, a third player has quietly become a serious option in this conversation. SellerSprite is an all in one Amazon analytics and research platform that gives you deep product and keyword data, competitor insights and AI powered analysis across all major marketplaces.

This guide walks through the strengths of all three tools so you can choose the one that best fits your Amazon business.

The basics: what each tool is built for

Helium 10 in a nutshell

Helium 10 is an all in one software suite for Amazon sellers. It bundles product research, keyword tools, listing optimization, operations, analytics, marketing and financial tools into a single platform.

The idea is simple. If you are starting or scaling a brand on Amazon, Helium 10 should cover almost everything you need from idea to optimization.

Sellics at a glance

Sellics started as a broader Amazon suite but evolved into a specialized advertising platform. Today it is best known for PPC automation, AI powered bidding and profit tracking that merges ad and organic data.

If you already sell at scale and care mainly about squeezing more performance from Amazon Ads, Sellics sits firmly in the PPC brain category.

SellerSprite overview

SellerSprite is an all in one Amazon research and operations toolbox with a strong focus on data depth and AI. It gives you product research, market and category analysis, keyword tools, listing optimization, competitor tracking and profitability insights, all backed by a large global database.

It is used by more than 1.5 million sellers worldwide and integrates tightly with a free browser extension that lets you see data directly on Amazon search and product pages.

In simple terms.

• Helium 10 is a broad Amazon operating system.
• Sellics is a PPC automation and analytics engine.
• SellerSprite is a data first research and AI platform for global Amazon sellers.

Features: Helium 10

The original Garlic Press Seller article grouped Helium 10 features into five main categories, which is still a helpful way to look at it.

1. Product research

Helium 10 gives you several tools for product discovery.

• Black Box to search a large product database by price, reviews, sales and more.
• Trendster to see seasonal and long term demand curves.
• Profitability Calculator to check if a product idea can hit your margin targets.
• Chrome extension tools to analyse listings directly on Amazon.

Together these help you move from broad ideas to a shortlist of viable products.

2. Keyword research

For keyword work, Helium 10 is well known for.

• Magnet for keyword discovery based on seed terms.
• Cerebro for reverse ASIN keyword research.
• Misspellinator to capture common spelling errors and extra traffic.

These tools help you understand the search terms that drive traffic and build strong SEO and PPC campaigns around them.

3. Listing optimization

Helium 10 includes several modules to turn those keywords into conversion ready listings.

• Frankenstein to clean and deduplicate keyword lists.
• Scribbles to help you structure titles, bullets and descriptions.
• Index Checker to confirm that your terms are actually indexed.
• Listing Analyzer to benchmark your listing against competitors.

4. Operations

Once you are live, Helium 10 offers tools for inventory management, refund automation, account health monitoring, review request automation and even a mobile app, so you can keep an eye on your account while away from your desk.

5. Analytics, marketing, finance and free tools

On the analytics side, Helium 10 helps you track profits, keyword rankings and ad performance, and includes.

• Portals for building landing pages.
• Adtomic for advanced PPC management.
• Alta for integrated financial services and cash flow support.
• A set of free tools including basic keyword research, URL builder, QR code generator and PPC audit features.

Features: Sellics and SellerSprite

Sellics

While Helium 10 tries to cover the whole Amazon workflow, Sellics is laser focused on advertising.

1. Advertising and PPC

Sellics is best known for one click PPC automation and continuous campaign optimization. Its core strengths include.

• Automated keyword discovery and bid adjustments.
• Campaign structuring and optimisation to reduce ACOS.
• Tools to boost visibility and ROI with minimal manual work.

2. AI optimisation

Sellics uses an AI algorithm sometimes branded as Autopilot to combine revenue data, sales forecasts, keyword clustering, seasonality and other signals to optimise campaigns in real time. The goal is to keep bids and budgets aligned with your targets without constant manual tuning.

3. Profit tracking

Sellics merges PPC data with your sales and cost structure to show real profit after advertising. You can.

• See profit by campaign and product.
• Integrate multiple marketplaces and Seller Central accounts.
• Adjust VAT and cost of goods values.
• Export profit data for further analysis.

4. SEO and review tools

Beyond PPC, Sellics offers SEO tools for listing optimisation and rank tracking, plus review management that pulls customer feedback into one central view and alerts you to new reviews so you can respond quickly.

5. Mobile app, free tools and resources

Sellics also provides.

• A mobile app for on the go monitoring.
• Free tools such as the Sellics Benchmarker, PPC Grader and Sonar keyword tool.
• An agency directory and a large library of blogs, webinars and case studies focused on Amazon advertising and SEO.

SellerSprite

SellerSprite covers the same core research areas as Helium 10, while adding some powerful AI and IP safety functions.

1. Product and market research

SellerSprite product research module taps into a database of more than 20 million Amazon listings across all major marketplaces, updated daily, with up to five years of historical data for key metrics such as price, BSR, sales and ratings.

You can.

• Filter by price, revenue, review count, growth, seller type and more.
• Analyse categories and subcategories to understand market size and concentration.
• Compare competitor listings and storefronts in detail.

2. Keyword intelligence and reverse ASIN

SellerSprite keyword tools provide.

• Seed based keyword research with volume, competitiveness and trend data.
• Reverse ASIN reports to see which terms drive traffic and sales for any product.
• Traffic dispersion and conversion metrics to focus on keywords that actually generate orders.

These tools help you build smarter SEO and PPC strategies and even identify new product ideas based on search behaviour.

3. Listing optimisation and competitor analysis

SellerSprite supports listing optimisation with.

• A listing builder that helps you structure titles, bullets and descriptions around your target keywords.
• Keyword distribution analysis to check coverage in your copy.
• Review mining to surface customer pain points and feature requests.
• Storefront tracking and competitor dashboards to keep an eye on key rivals.

4. AI insights

Where SellerSprite stands out is its use of AI to interpret data.

• Keepa AI Insights reads long price, BSR and rating history and generates plain language reports that explain lifecycle, seasonality, promotion patterns and risk signals for each product.
• Category AI Insights uses a large language model to interpret SellerSprite category data and create evidence based analyses of market size, demand trends, competition and success factors, revealing hidden patterns and opportunities.

These AI layers are designed to cut through noise and help you decide faster which products and niches are worth investing in.

5. IP protection and brand safety

SellerSprite offers two standout features that most all in one tools do not.

• A design patent check that uses image similarity and patent data to flag potential design conflicts before you launch a product.
• A global brand database that taps into international trademark records to help you verify brand name availability across markets.

If you are serious about building brand assets that can scale across regions, these tools significantly reduce legal risk.

6. Free tools and browser extension

SellerSprite also includes free utilities such as a sales estimator, FBA profit calculator, URL builder and batch image download tools, plus a free Chrome extension used by more than 150000 sellers for on page research and profitability checks.

Pricing comparison and which tool should you pick

Pricing comparison

Prices and plans change frequently, but the general picture looks like this.

Key differences: how to choose between them

At a high level.

• Helium 10 is best if you want a mature, all round suite that covers product research, listing optimisation, operations and basic PPC in one place.
• Sellics is best if your main focus is Amazon Ads and you want strong automation and analytics on top of an already established catalog.
• SellerSprite is best if you want deep marketplace data, AI guided research, global coverage and built in IP checks in a single, research centered platform.

You can also combine them.

• Use Helium 10 for early discovery, SellerSprite for deep validation and Sellics for high budget PPC.
• Or, use SellerSprite as your main research and IP safety tool, then add Helium 10 or Sellics only if you need specific extra modules.

Which tool should you pick?

There is no single winner for every seller, but you can use these simple rules of thumb.