Web-based software suite to start & grow your Amazon business
Analyze marketplace data while browsing Amazon
A SaaS platform for global voice of customer and product research
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In Amazon's increasingly competitive environment, identifying your true competitors is the foundation of every strategy. Traditional methods often require heavy manual work and still fail to capture the true substitutes that buyers consider.
Competitor AI Insights solves this problem by simulating real buyer decision logic. Simply enter one ASIN and the number of competitors you want, and the AI instantly generates a precise, high-relevance competitor list.
Each ASIN is also labeled with multi-dimensional tags such as market positioning, pricing strategy, and product attributes, giving you a clear picture of how each competitor competes in your niche.
Use Competitor AI Insights to find true substitutes, not just look-alikes. Start optimizing your PPC and strategy today.
Try Competitor AI Insights
Keyword Search
Results are mixed and low in relevance. A search for "lunch bag" may return bento boxes, ice packs, or even kids' school bags, requiring extensive manual filtering.
Filter by the "exclusion/substitution" principle. The AI simulates real consumer choice and returns only true functional substitutes that meet the same need, automatically excluding accessories and unrelated items.
BSR
Category purity is insufficient. Amazon's category divisions can be inconsistent, and ranking lists often include many accessories or borderline products (e.g., "phone stand" lists mixing in car magnetic mounts).
Penetrate categories to reach the product essence. The AI is not limited by category labels. It analyzes the product's core needs and ensures the results are genuine substitutes.
Amazon Image Search
Image search only finds look-alikes and has a limited scope. Visual matching captures only a small portion of competition and misses functionally equivalent substitutes with different appearances.
Lock onto all substitutes with broader coverage. Our AI focuses on function and need rather than appearance. Any product that satisfies the same core need will be identified as a competitor.
Manual Analysis
Manual analysis is time-consuming and subjective. Comparing dozens of listings by hand takes hours and leads to inconsistent judgments.
Fast, objective, and standardized. The AI completes comprehensive analysis within minutes and applies uniform, structured labels so analysis is consistent and reproducible.
In short, Competitor AI Insights aims to give you the most strategic competitor list to support confident decision-making.
Using this feature is simple.
Go to Competitor AI Insights inside SellerSprite. Enter the ASIN you want to analyze.
Choose how many competitors you want the AI to return. Selecting 100 is recommended for first-time users to get a broad market view.
The AI will begin processing and return the results within minutes.
The analysis includes far more than a list. It provides structured insights to help you quickly understand the market landscape.
This helps confirm whether the AI-identified competitors truly match your product category and positioning.
One of the strongest features. The AI assigns tags such as:
Market Tags: "Top Seller", "High Reputation", "Established Player", etc.
Pricing Tags: "Value Pick", "Mainstream Price", "Premium Tier", etc.
Feature Tags: "Waterproof", "Detachable", "Dual Charging", etc.
How to use:
Quickly filter or segment competitors, for example, analyze only premium competitors or only high-potential newcomers.
AI summarizes each competitor's strengths, weaknesses, or differentiators compared with the overall competitor set.
How to use: Spot mainstream selling points, find unmet feature gaps, or identify opportunities for differentiation.
Use the top sellers and highly relevant ASINs identified by AI to build SP-PAT campaigns.
This approach targets buyers already considering similar products and reduces wasted ad spend.
Use any representative competitor ASIN as a "seed."
The AI will generate a complete set of related competitors, helping you build a deep, comprehensive competitor landscape.
Add the AI competitor results to your Product List, then generate a custom market report with one click.
With Category AI Insights, you can instantly interpret market trends and competitive dynamics.
Turn your AI-picked competitors into a one-click market report to spot trends, gaps, and winning features faster.
Build My Report
Image Search finds look-alike products. Competitor AI Insights finds substitutes—products that serve the same core need, regardless of appearance. This delivers far greater strategic value.
Amazon recommendations include complementary products (e.g., phone + case). Competitor AI Insights filters strictly for substitute products that truly compete with your ASIN.
Yes. BSR, price, reviews, and listing data all come from SellerSprite's real-time database.
In most cases, this occurs when the analyzed ASIN's title or description is unclear. Try using a more representative ASIN from the niche. You can also send feedback to our support team. We continuously improve the AI model.
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