Competitor Lookup Guide

2025-05-12| Guide,Product Sprite|views(9348)|Comments(1)
 

 
💡 Competitor Lookup – Click here to open the tool
 
SellerSprite’s Competitor Lookup feature updates over 100,000 ASINs' BSR rankings per month for each Amazon marketplace (up to 300,000 ASINs in the US), helping you uncover competitors' strategies.

 

 

1. Search by ASIN

The most straightforward way to analyze a specific competitor. Simply enter the ASIN to view its BSR rank, price, reviews, rating, estimated monthly sales, and sales trend. You can input up to 1,000 ASINs at once. Enable “Variations” to also analyze all variation data under the parent ASIN.

 

 

2. Search by Keyword

Analyze how products are distributed under a keyword. For example, if a manufacturer specializing in bags wants to develop a backpack product line, they can search “pet carrier backpacks” and sort by monthly sales to discover popular styles.

 

 

3. Search by Brand

Before entering a market, it’s helpful to study top brands in that space. Use their data as a benchmark — observe their product types, categories, and sales performance.

 

 

4. Search by Seller Name

Understand a competitor’s store layout at a glance — identify bestsellers, loss leaders, and profit drivers.

 

 

Use Storefront Tracker to monitor their product launches and category focus over time — find out whether they follow a boutique or mass-listing strategy and what segment they’re targeting.

 

 

💡Pro Tips

🔹 List / Grid View

Switch between list and grid modes. Grid mode gives a clearer visual of product design. Your last selected mode will be saved for future use.

 

 

🔹 Bulk Search 

Use the icons next to each query field to search in bulk:
  • Keywords: Up to 20
  • Brands: Up to 20
  • Sellers: Up to 20
  • Parent/Child ASINs: Up to 1,000

     

 

🔹 View Historical Trends 

Click the trend icon to view 3-year sales history, along with BSR rank, price, reviews, and top keyword trends.

 

 

🔹 Custom Categories 

Interested in a product? Click “Market Analysis” to jump into the Market Research feature for category-level analysis. You can also add products to a custom category for later research.

 

 

🔹 Product Comparison / Traffic Comparison / Reverse Multiple ASINs 
Select 2–5 products and click Comparison to view side-by-side data such as sales, price, BSR, and more.

 

 

🔹 Product Tracker 

Click the track icon to track changes in a product’s BSR, price, reviews, etc., updated every 24 hours. Tracked items are added to your Product Tracker list.

 

 

🔹 Bulk Export

  • Export to Excel: Download key product info including image, brand, title, category, BSR, and price. Export limit: 2,000 rows (or 3,000 rows during off-peak hours: 7 PM to 7 AM CST). Tip: Filter and sort your data for better results.
  • Export Historical Sales: Export historical monthly sales and revenue for up to 100 ASINs (Pro users can export 50 times per day).

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