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Quick guide

Amazon Ads Insights

Open the quick guide and FAQ when you need a faster start, then close it and work directly in the search area.

How to use this tool

1Select marketplace and view mode. Choose your Amazon region, switch to weekly or monthly view, then enter an ASIN or product link and click "Search".
2Review campaign trends. Check the ad campaign summary and chart to understand how ad groups change over time.
3Refine results with filters. Use filters like ad type, campaign, ad group, variation, and date range to focus on the most relevant data.
4Inspect details and export data. Open the results to review keyword details, then export the data for deeper analysis when needed.

Tip: Start with the weekly view to spot ad changes faster, then narrow results with filters for clearer analysis.

Frequently asked questions

It helps you study competitors' sponsored-ad behavior so you can plan campaigns with better context instead of guessing which keyword and placement battles are already crowded.

It is most valuable before launch, during PPC restructuring, or when your ACOS rises and you need a clearer picture of how aggressive the market is.

Yes. SellerSprite promotes a free 3-day trial of the monthly plan, so this page can be tested in a real workflow before you subscribe.

No. It is better treated as an external market-intelligence layer that helps you decide where to compete before you make changes in Amazon Ads.

Use the patterns you see here to refine keyword targeting, set better bid priorities, and decide which campaigns need offense, defense, or tighter filtering.

Eg: B08FLKHG8J B07WRBDXZ8 B07SL2X217

Here’s What You Need to Know

1. Reverse-engineer competitors' ad strategies based on the ad campaigns, ad groups, and customer search terms (not advertised keywords) associated with a product and all of its variations. Then leverage those keywords for your own campaigns.

2. Ads Insights currently only covers keyword targeting for SP and SBV ads. It does not include product targeting or other ad types such as SB and SD.

3. For more help information, please refer to the user guide.

Start smarter on Amazon with SellerSprite. Our tools turn market signals into clear actions for product research, keyword discovery, and listing improvements.

A leading SaaS for Amazon sellers in China and Japan since 2017, SellerSprite now serves 1.6M plus users worldwide. Learn with free guides and tap into one of the most complete Amazon search databases for all marketplaces.

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