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Quick guide

Amazon Competitor Research

Open the quick guide and FAQ when you need a faster start, then close it and work directly in the search area.

How to use this tool

1Select Amazon marketplace and time range. Choose regions like US or UK and set a period, such as the past 30 days.
2Enter search criteria. Input keywords, brand, seller name, or ASIN, and optionally refine by product category.
3Click "Search". View results including BSR, estimated sales, price, ratings, and other key metrics.
4Analyze and manage results. Sort via the top menu, compare products, export data, or organize items into custom categories.

Tip: Start with keywords to understand the overall market, then use brand or ASIN for deeper competitor strategy analysis.

Frequently asked questions

Use it when you want a faster niche snapshot across many ASINs, including sales, revenue, rating growth, and other sortable metrics that are hard to compare one by one on Amazon.

A common use case is checking the leading products in a target niche before launch, then sorting by sales, revenue, price, rating growth, or review count to understand how hard the market is.

Yes. SellerSprite promotes a free 3-day trial of the monthly plan, so this page can be tested in a real workflow before you subscribe.

Competitor Lookup is better when you already know the niche and want to dissect the current winners, while Product Research is better for discovering opportunities from broader filters.

Export or shortlist the top ASINs, then move into Reverse ASIN, Traffic Comparison, Product Tracker, or Ads Insights to understand why those listings are winning.

E-commerce Platforms

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Here’s What You Need to Know

1. Competitor Lookup allows you to analyze competitors' sales volume and other key metrics, with access to data from the past three years.

2. Monthly sales data for the current month is usually updated at the beginning of the following month, and we’ve been consistently providing this for over six years.

3. For more detailed competitor insights, it is recommended to use the SellerSprite Extension. Click here to learn more.

4. Market Research now supports custom categories, making Top 100 sample analysis even more precise. Click here for more details.

5. See the complete user guide on our Competitor Research Tool.

Start smarter on Amazon with SellerSprite. Our tools turn market signals into clear actions for product research, keyword discovery, and listing improvements.

A leading SaaS for Amazon sellers in China and Japan since 2017, SellerSprite now serves 1.6M plus users worldwide. Learn with free guides and tap into one of the most complete Amazon search databases for all marketplaces.

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