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Quick guide

Amazon URL Builder

Open the quick guide and FAQ when you need a faster start, then close it and work directly in the search area.

How to use this tool

1Choose the link type first. Select Canonical URL, Targeted ASIN Search URL, or Add To Cart URL based on your goal.
2Create a Canonical or Targeted ASIN Search URL. For Canonical URL, choose the marketplace, enter the ASIN, add your main keywords, and click "Create". For Targeted ASIN Search URL, choose the marketplace, enter up to 200 ASINs, and click "Create".
3Create an Add To Cart URL. Select the marketplace, enter the ASIN and quantity, add more items if needed, then click "Create".
4Use the generated link. Copy or open the final URL to share it or direct buyers to the page you want.

Tip: Use Canonical URL for keyword-focused traffic, Targeted ASIN Search URL for product comparison pages, and Add To Cart URL when you want buyers to reach checkout faster.

Frequently asked questions

It is best used for creating Amazon-friendly campaign links that are cleaner and easier to deploy in email, influencer, coupon, and external promotion workflows.

Yes. SellerSprite lists this as a free tool, so you can use it without relying on a paid plan just to validate the workflow.

A common scenario is preparing dedicated links for influencer traffic, social campaigns, or email pushes so you can separate campaign destinations more clearly.

It helps by standardizing the destination links you use in different campaigns, which makes execution and post-campaign review easier.

Pair it with a clear offer, a discount plan, or a traffic campaign, and then review downstream results in your broader marketing workflow.

Canonical URL

Targeted ASIN Search URL

Add To Cart URL

A Canonical URL is a direct link to a product’s detail page that contains keywords pulled by Amazon. Create Smart Links That Boost Your Amazon Search Rankings and Increase Product Sales!

Start smarter on Amazon with SellerSprite. Our tools turn market signals into clear actions for product research, keyword discovery, and listing improvements.

A leading SaaS for Amazon sellers in China and Japan since 2017, SellerSprite now serves 1.6M plus users worldwide. Learn with free guides and tap into one of the most complete Amazon search databases for all marketplaces.

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