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Quick guide

Amazon Product Research

Open the quick guide and FAQ when you need a faster start, then close it and work directly in the search area.

How to use this tool

1Select marketplace and time range. Choose your target Amazon region (e.g., US, UK, DE) and define the analysis period.
2Apply filters to narrow opportunities. Use category, price range, monthly sales, reviews, or revenue filters to refine results.
3Click "Search" to generate results. View product data including BSR, estimated sales, price trends, and competition level.
4Analyze and identify opportunities. Use sorting and filtering tools to quickly find high-demand, low-competition products.
5Explore detailed product insights. Click any product to view historical trends, keyword data, and overall market performance.

Tip: If you're new, start with the "Recommended for Newbies" preset to avoid overly competitive products while still discovering solid opportunities.

Frequently asked questions

Use it at the beginning of product selection, when you want to scan for niches that meet your target price, sales, review, and competition thresholds before contacting suppliers.

It is especially useful for private-label sellers and agencies that need to narrow a large product universe into a manageable shortlist before deeper validation.

Yes. SellerSprite promotes a free 3-day trial of the monthly plan, so this page can be tested in a real workflow before you subscribe.

After finding promising products, check margin with the Profitability Calculator, estimate demand with Sales Estimator, and screen risk with the Patent tool.

Add the shortlisted ASINs to your product list or tracking workflow, then monitor price, sales, and review movement before you place an order.

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Here’s What You Need to Know

1. Choosing a product essentially means choosing a market. Markets are dynamic, so we must consider various metrics. Most of the time, sellers aim for potential markets with low competition and high demand.

2. Depending on financial resources, operational capabilities, and supply chain considerations, different sellers will seek different products.

3. We've prepared preset metrics specifically designed for sellers, especially beginners, which you can use as a reference.

4. Before selecting a product, it's recommended to first analyze the market or explore it further to make an informed decision. Finding a niche has become critically important. As the 9-figure seller Carlos Alvarez wisely says, "Riches are in niches."

5. The Market Research tool offers multiple features to help sellers conduct research by sub-category, the Top 100 products, or even customer categories through keyword searches. Click Here to Learn More.

6. Learn how to use SellerSprite Product Research Tool from our user guide.

Start smarter on Amazon with SellerSprite. Our tools turn market signals into clear actions for product research, keyword discovery, and listing improvements.

A leading SaaS for Amazon sellers in China and Japan since 2017, SellerSprite now serves 1.6M plus users worldwide. Learn with free guides and tap into one of the most complete Amazon search databases for all marketplaces.

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