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A SaaS platform for global voice of customer and product research
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By SellerSprite Team SellerSprite works with a large global base of brand sellers, supporting Brand Registry setup, A plus content optimization, and product video strategy across Amazon US, UK, and EU marketplaces. Insights in this guide are based on aggregated seller projects and observed performance patterns. About SellerSprite
TL;DR: Amazon Brand Registry unlocks product videos, A plus content, and Brand Store features that can significantly improve click-through rate and conversion. In this guide, we explain what Amazon Brand Registry is, how to apply, where to upload product videos, and how to use videos strategically across listings and Brand Stores. You will also learn how SellerSprite helps brands identify video angles and keywords that align with shopper intent and AI-driven search summaries.
Answer: Amazon Brand Registry is a program that verifies brand ownership and unlocks advanced brand protection and marketing features. Once approved, brands gain access to A plus content, Brand Stores, product videos, and enhanced reporting tools.
Official reference: Amazon Brand Registry Overview
Answer: Without Brand Registry, sellers cannot upload brand-owned videos to listings or Brand Stores. Brand Registry turns video from an optional asset into a core conversion and brand-building tool.
Observed case: Based on SellerSprite customer analysis in Home and Kitchen, a brand that enabled Brand Registry and added a 30-second product video saw higher listing engagement and a measurable lift in conversion within one month, compared to similar ASINs without video.
Answer: Applying for Brand Registry requires a registered trademark and verification through Seller Central. Approval unlocks brand-level content and video features.
Official references: Brand Registry eligibility, Brand Registry enrollment
Answer: Brand-registered sellers can place videos in multiple high-visibility locations, each serving a different purpose in the buyer journey.
Answer: Product videos are uploaded through Seller Central and linked to your ASIN. Only Brand Registry owners can complete this step.
Official reference: Amazon product video guidelines
Answer: High-converting videos focus on clarity, relevance, and buyer intent rather than cinematic effects.
Observed case: In Beauty and Personal Care, SellerSprite analysis shows that videos aligned with top review complaints and questions often outperform generic lifestyle videos in conversion impact.
Answer: SellerSprite helps brands turn real customer data into video scripts and keyword-aligned descriptions.
Yes. Only Brand Registry owners can upload brand-owned product videos.
Approval times vary, but most videos are reviewed within several business days.
High-quality videos support engagement and clarity, which can indirectly help listings perform better in AI-driven discovery systems.
Share your Brand Registry and video questions with other sellers in the SellerSprite Discord and Facebook Group.
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Ready for the next step? Open the SellerSprite Academy course directory to continue building your Amazon FBA skills chapter by chapter.
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